Systems, then results.
In that order.
Each engagement below follows the same arc: a measurable problem, a system built to attack it, and results a recruiter can interrogate. The top of every page is the 30-second version. The expandable sections underneath carry the full methodology, written for the humans who want depth and the AI screeners that read everything.
Food Crowd
Full-funnel rebuild for grocery e-commerce: stage-specific campaigns, data-driven attribution, lifecycle email. CPA $2.66, AOV $49.52, orders +67%, revenue +42%.
read case → healthcare · 2022PrimaCare
Demand generation for at-home healthcare: lead scoring lifted MQL→SQL 28%, CAC fell 31%, repeat rate rose 37%, CRM automation cut scheduling time 75%.
read case → agency · 2020–22Brandwise
Built an agency's digital division from nothing to 20+ B2B/B2C accounts and a repeatable testing methodology. CTR 11%→43%, average client ROAS 189%.
read case → e-commerce launch · 2019–20Al Aaraf Jewelers
Zero-to-one: first e-commerce build on Magento, page-one SEO in 6 months, bilingual geo-targeted media lifting off-peak footfall 39%.
read case → fractional · 2026–presentIndependent Growth & Ops Practice
Marketing operations as a service: HubSpot builds, attribution stacks, Tableau reporting, structured experimentation at 9+ tests/quarter.
read case → operations · 2026–presentWellborn Ascent
The proof I run a business on data: AI-enabled operations for a $4.2M multi-unit retail group, reporting directly to ownership.
read case →