I trained as a software engineer in Sheffield, which means I learned early that systems beat heroics. Then I spent six years in marketing learning the corollary: most marketing problems are measurement problems wearing a creative costume. Fix the tracking, define the funnel stages, govern the data, and suddenly the "creative" decisions become obvious.
That thesis carried me from launching a jewelry brand's first e-commerce store in Dubai, to building an agency's entire digital division and a $850K+ media practice, to owning demand generation for a healthcare platform, to a master's in Management Information Systems in Texas, and then to the strangest, most clarifying job on this site: running the operations of a $4.2M multi-unit retail group on AI automation, SQL and forecasting models, reporting straight to ownership. Plus a fractional practice installing HubSpot, attribution stacks and experimentation programs for retainer clients, because the system-building itch doesn't switch off.
What I want next is a seat where that whole arc compounds: growth, marketing operations, or marketing analytics: a team that wants its marketing instrumented like an engineering system and reported like a P&L. This website is my argument: it tracks, tests and segments you the way I'd run your funnel. Open the console.