Systems currently in the build.

Inbound leads used to wait while someone googled the company. LeadLens intercepts every new HubSpot contact, has Claude research the firm (site, role, firmographics, buying signals), writes a structured summary to the record, and scores it against the client's ICP, all before a human ever opens the CRM. Sales gets a briefed, ranked queue instead of a raw list. Running on 2 consulting retainers.

Structured experimentation dies of admin overhead, so I automated the admin. Creative Circuit takes a variant matrix (hooks × formats × offers), launches the test cells through the Meta API, monitors spend and results against pre-registered thresholds, auto-pauses losers once significance criteria are met, and logs every outcome to a running test ledger. The 38% win rate on my consulting retainers comes off this rig.

Dashboards are pull; problems need push. Sentry pulls GA4 and ad-platform data daily, runs simple z-score anomaly detection on spend, CPA, CTR and conversion rate, and posts a plain-English digest to Slack: quiet when things are normal, loud when they aren't. It flagged a runaway campaign within 4 hours of a bid-strategy misfire, capping the damage at a fraction of what a weekly review would have caught.

Most win-back flows fire on a dumb timer. This one fires on risk: a SQL + Python model scores every customer's churn probability from order recency, frequency and category patterns, then pushes risk tiers to Klaviyo, where tiered flows escalate from a nudge to an offer only as the risk justifies the margin cost. Discounts go to customers who actually need convincing.

Attribution dies one rogue link at a time. Tagworks is a Slack slash command that builds campaign links from a locked taxonomy, with source, medium and campaign values validated against an allowlist and no free-typing, then logs every link to a central registry. The pilot client went from 71% to 100% attribution coverage in GA4, and nobody has shipped an untagged link since. Next up: a Chrome extension for the same factory.

The portfolio doubles as a testbed: a pre-registered A/B test on the hero headline, a client-side audience segmentation engine, UTM-aware personalization, consent-mode gating, and an on-page console narrating every dataLayer event as it fires. New automation patterns get prototyped here before they touch a client account. The exit popup you may have met is the win-back trigger pattern from the Winback Engine, demonstrated live.