Experiment
hero_headline_v1
Open to marketing analyst & growth roles · College Station, TX · will relocate
Marketing that proves its own math.
I'm Muhammad Shuja, a performance marketer and growth analyst. Six years of paid media, funnel analytics, marketing operations and AI automation across the US, UK, UAE and remote-global clients. Every claim on this site has a number attached, and the site itself is tracking you right now. Open the console, bottom right.
subject: shuja_m · status: hireable
$0M+
Paid media managed
0x
Peak campaign ROAS
+0%
Appointment growth, 12 mo
$0K
Payroll automated away
live experiment
This homepage is A/B testing itself.
You were randomly assigned one of two hero headlines the moment you arrived. Half of visitors see the other one. The assignment persists for you, the event is in the tracking console, and the design is documented in the colophon, because an experimentation culture you can't see isn't one.
Your variant
...
Hypothesis
"Revenue systems" framing lifts scroll-past-hero rate vs. "proof" framing
Primary metric
scroll_depth ≥ 25 within 15s
career_kpis · all-time
The numbers, before the narrative.
Twelve metrics across six engagements. Every one is unpacked in a case study.
Cumulative paid media managed
$1.2M+ across 25+ accounts, 4 markets
Peak campaign ROAS
18.6x
Food Crowd · conversion campaigns
Avg client ROAS
189%
20+ accounts, conversion-based only
CTR, controlled testing
11% → 43%
Online appointments
+300%
PrimaCare · 12-month paid program
Online sales, launch year
+134%
Al Aaraf · vs pre-launch baseline
MQL→SQL conversion
+28%
Lead scoring rollout, avg across accounts
Payroll automated
$120K/yr
4 roles replaced by systems I built
Brand compliance audits
62% → 99%
All locations, multi-unit retail group
Transactions analyzed
0K+/mo
SQL · variance & margin-leak detection by location and employee
Repeat customer rate
+37%
Measured by repeat booking frequency
Experimentation cadence
9.4/qtr · 38% win rate
Documented tests, trailing 4 quarters
case_studies · 6 engagements
Where the numbers came from.
e-commerce · UAE
Food Crowd
18.6x ROAS
Funnel rebuild, data-driven attribution and lifecycle email for a grocery e-commerce brand. Orders +67%, revenue +42%, CPA $2.66.
read case → healthcare · demand genPrimaCare
+300% appointments
Paid acquisition with lead scoring: MQL→SQL +28%, CAC −31%, geo-targeting across 200+ localities, CRM automation cutting scheduling 75%.
read case → agency · division buildBrandwise
$850K+ media managed
Built the digital division from zero to 20+ accounts. CTR 11%→43%, 189% average client ROAS, retention up 100%, 12 sites shipped.
read case → e-commerce · zero to oneAl Aaraf
+134% online sales
Launched a jewelry brand's first store on Magento. Page-one SEO in 6 months, footfall +39% off-peak, cart-recovery flows reclaiming 18% of checkouts.
read case → fractional · growth opsIndependent Practice
$260K across 5 retainers
HubSpot implementations, GA4 + GTM + Looker attribution stacks, Tableau reporting. 4.2x average client ROAS, 38% experiment win rate.
read case → operations · AI automationWellborn Ascent
$120K payroll automated
Analyst rigor on a full P&L: $4.2M multi-unit retail group. 30+ hrs/week recovered, compliance 62%→99%, 60K+ transactions queried monthly.
read case →stack · 24 tools
Tools I can use.
The full working stack. Hover over any tool to light it up, or tap it on a phone.
Meta Ads
Google Ads
GA4
Tag Manager
Search Console
HubSpot
SFSalesforce
TbTableau
PBIPower BI
Looker Studio
KKlaviyo
Mailchimp
Zapier
Make
Claude API
SlSlack
SgSegment
SQL
Python
WordPress
MgMagento
PsPhotoshop
HTML5
CSS
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